MAGNI TH SRL and BULAGRO MACHINES AD have entered into a strategic partnership for the distribution of agricultural telescopic handlers in Bulgaria
Castelfranco Emilia, Modena, Italy / Stara Zagora, Bulgaria – July 30, 2025
MAGNI TH SRL, a world leader in the design and manufacture of telescopic loaders, proudly announces a new strategic partnership with BULAGRO MACHINES AD – one of the most established distributors of agricultural machinery in Bulgaria.
This collaboration marks an important step in the expansion of MAGNI’s presence in Eastern Europe and aims to provide the Bulgarian agricultural sector with highly efficient machines combining innovation, reliability and excellent service.
As part of the agreement, BULAGRO MACHINES AD becomes the exclusive distributor of MAGNI’s agricultural telescopic loaders in Bulgaria. The partnership combines MAGNI’s technological leadership with BULAGRO MACHINES’ long-standing experience and customer-oriented approach, with the aim of providing farmers with access to premium equipment and professional support.
“This partnership with BULAGRO MACHINES AD is a key element of our strategy to enter the agricultural sector,” commented Ricardo Magni, President and CEO of MAGNI TH. “The deep knowledge of the local market and the commitment of the BULAGRO team to the success of their customers make them an ideal partner for our brand.”
“MAGNI telescopic loaders meet the new requirements of Bulgarian agriculture – power, high efficiency and technological reliability,” added Hristofor Bunardzhiev, CEO of BULAGRO MACHINES AD. “We look forward to presenting this innovative equipment to our customers.”
The partnership will be officially launched with a series of demonstrations and trainings in different regions of the country in the coming months.
With this new collaboration, MAGNI and BULAGRO MACHINERY aim to set a new standard in productivity, efficiency and after-sales service in the agricultural machinery sector in Bulgaria.
About MAGNI TH SRL
MAGNI TH SRL, headquartered in Castelfranco Emilia, Modena, Italy, is a world leader in the production of rotary and fixed telescopic loaders. The company is known for its innovative approach, high safety standards and exceptional performance of its machines, used in construction, agriculture, mining and other sectors in over 150 countries.
About Bulagro Machines AD
BULAGRO MACHINES AD is a leading Bulgarian company with over 30 years of experience in the distribution of modern agricultural machinery, technologies and consulting solutions. The company is synonymous with reliability, expertise and partnership with Bulgarian farmers.
A NEW EXPECTED PLAYER ON THE BULGARIAN MARKET OF AGRICULTURAL TELESCOPIC LIFTS
Why expected?
Because the entire rapid development of the world-famous Magni brand in construction led to the conclusion that the time would come to produce agricultural lifts as well. After years of rapid growth in the construction sector, MAGNI logically turned its focus to agriculture. In 2024, at the EIMA exhibition, the company presented its first agricultural telescopic lift, with which it set a new bar for productivity and power in the sector.
The creator of MAGNI - Mr. Riccardo Magni, after 25 years at the helm of Manitou Italy and with many years of experience as a subcontractor in the industry, founded his own company in 2013. In just 12 years, MAGNI has realized a portfolio of over 45 machine models and reached over 2,500 sales per year with a turnover of over 450 million euros (2024).
In 2025, Bulagro Machines AD will offer the first MAGNI agricultural telehandler on the Bulgarian market – model THA 4.5-8 with a power of 170 hp and a lifting height of 8 m.
Why this model?
Because it offers more:
✔️ Greater power and height – ideal for loading and servicing flat grain warehouses
✔️ Higher economic efficiency
✔️ Price comparable to standard models of 105–110 hp and 7 m lift
With MAGNI, Bulgarian agriculture receives innovative equipment with more capabilities – without compromising on quality.
